Highluxphoto photographed artisan crafted individual pounamu (greenstone/jade) carvings for Ngai Tahu Pounamu’s 2013 and 2014 ranges. Photography consisted of plain ‘on white’ product shots and feature images to be used in a wide range of marketing collateral. The brief required clean ready-to-place product images with clarity and colour; and creative shots (close ups, shallow DOF and textured backgrounds) of a wide variety of pieces. The images were then used on Ngai Tahu’s pounamu website and on print material including posters, catalogue and postcards.
View website here: Ngai Tahu Pounamu.